NuTSR’s recruitment drive and the Fall of Michael

From June 2021 to mid January 2022 – nuTSR went into a mission to try to build up credibility as a games company and recover from losing their flagship product as well as the individual they had given control of their social media presence to. Pretty much all of this effort would fall onto the shoulders of “volunteer” Michael Hovermale as Justin focused on talking things up and recruiting terrible people to make terrible products.

I put scare quotes on the volunteer because Justin and… accounts very defensive of Justin have always maintained that Michael was purely a volunteer who never expected to get paid – but as you’ll see he was doing an awful lot of work and putting up with awful lot of shit (including from yours truly) – so I’m inclined to believe this was supposed to be a “volunteer for now and then we’ll talk compensation” type arrangement.

Particularly given some later events involving some accounts called “Mario Real” but… more on that later in our story.

Side note: If this was professional reporting I would have reached out to people for comment, but since I didn’t do it while it was happening and I think there’d be rather massive differences in responses due to personal reasons. (Don & Michael would probably be happy to comment, I’m pretty sure Justin would not) Therefore all this is based on observation and public interactions.

The Official Discord

Before being promoted to head of PR, Michael had been the head moderator at the Discord and had implemented a lot of rules that were in place to try to keep the conversation entirely about games – and not about politics. These, ironically, would have been prohibitive of Justin being a member of the Discord – but Michael didn’t realize that yet.

A screenshot of the server rules for the TSR Official Community Discord.
"1 Respect each other harassment & bullying isn't allowed. This includes personal attacks, slurs, racist, sexist, homophobic, hateful or derogatory speech. Also don't attempt to create drama. It's not nice to make fun of others, let's make sure that this remains a safe and positive space for everyone.

2. No NSFW or obscene content. This includes text, images, or links featuring nudity, sex, hard violence, or other graphically disturbing content. A good rule of thumb is keep things PG-13. Discord allows members as young as 13 to join. If you're unsure if your post is "ok" you can ask a moderator.

3. Avoid sensitive or controversial topics. Real world politics, religion, race, gender, current (sensitive) real world events, depression/suicide, violence, etc. These discussions can easily turn into heated debates, which does not reflect the positive and inclusive nature of this server."
Ironically Justin would later demonstrate the only thing that stopped him breaking all of these rules was disinterest in his own “community”.1My Twitter, 8 August 2021 https://twitter.com/wincenworks/status/1424151599375519749

And I want to stress here, as misguided as it was to try to run a Discord about any role-playing game with no discussion of politics around it in the first place – given that invariably a part of world building in role-playing games is working out the politics, and the implications of your interpretations of those politics. Even something as simple as creating a “good” society means making political statements on what is encouraged and what is encouraged by “good” people.

Continue reading NuTSR’s recruitment drive and the Fall of Michael

The TSR & Wonderfilled/GiantLands Saga – Introduction

In June 2021, a Twitter account @tsr_games (archive) was launched to promote TSR LLC, a company registered in Wisconsin in September 2020 for the express purpose of running a tribute to the original Dungeon Hobby Shop at the original address, and making games with the help of old school gaming personalities like Ernie Gygax. The company and associated group (NuTSR) were founded by Justin LaNasa.

By the end of July 2021 the twitter account would be renamed to @wfd_games and representing Wonderfilled Inc, a company registered in Wisconsin by Stephen E Dinehart IV – former CCO then separated from TSR LLC and owner/co-creator of GiantLands. By December 2021, TSR LLC would have lodged a federal lawsuit against Wizards of the Coast over a handful of old trademarks.

The events involved in that are complicated, and convoluted, but the short version of it is a series of bad business decisions, unethical practices and expression of reactionary politics by the personalities above created quagmires of public image, legal problems and unfavourable exposure. Most of the incriminating tweets, videos, etc have seen been deleted or removed from public access so screenshots will be used where archive links are not available. Most of this is being recreated from a Twitter thread that has become incredibly unwieldly over time.

Ignition Point

In June, Ernie Gygax did an interview (no longer available on YouTube) that was reported on EN World by the site owner Morrus. In it, Ernie, amongst other things:

  • Announced that about he was dissed for being old-fashioned, particularly around ideas like gender identity.
  • Claimed Lorraine Williams was a corporate raider and that mean she was like native american tribes who would “wipe out another tribe many times take the woman and children and murder off everything else.”
  • Referred to the people at modern Wizards of the Coast and their supporters lemmings – then announced the problem is “my fighter returns antagonism for antagonism. So that’s where we start getting into some difficulties and I’m having to throw a protection from evil up.”

For obvious reasons, this raised a lot of concerns among the modern audiences and required TSR LLC to wade in on and seek support. This was, initially done primarily by Stephen Dinehart who attempted to simply to deny anything happened and then – through his GiantLands Twitter account (replying to a tweet to TSR’s Twitter) launched the tweet that escalated things to flashpoint.

A screenshot of the original exchange between Meg (@MegTheSorceress) and GiantLands (@GiantLands) where she asks them to confirm if they agree trans identities are valid, and stop evading the question, and GiantLands replied with "You are disgusting"
The tweet that set the garbage pile ablaze

The lit fuze

An apology by Ernie was issued, but at this point the situation became polarized – with the vast majority of the old school gaming (including Luke Gygax) being alarmed and opposed to all of this, sceptical of the validity of this claim of being the old company reborn and unimpressed with the responses; and reactionaries from groups like ComicsGate rushing in to defend TSR LLC, seeing it as a new battlefield where they could claim victory and dominance over shared nostalgia.

A screenshot of the article on ComicsGate "Lying about Ernie Gygax? TSR Games and GiantLands are innocent" by Rohan Kumar Pall.  It has the standard "it's all lies" rhetoric.
Rohan Kumar Pall, aka Warcampaign, posting a video on Comisgate claiming people asking for accountability on Ernie’s interview were “lying” about him.
Continue reading The TSR & Wonderfilled/GiantLands Saga – Introduction