This is not about how the tragedy of Ernie’s death impacts me, or sharing memories I had about him. I didn’t know him. I feel a certain amount of empathy to those he left behind, and for that reason I encourage them not to read this post. This post isn’t about memories or feelings about Ernie Gygax.
Rather it’s about the heartless exploitation of the memory of his public presence now he’s dead, and how traditional “be polite” moderation methods fail in these situations.
And, it’s rough – I don’t wish dealing with it on anyone.
As part of his quest to try to prove that he was someone who should be listened to and treated as an authority in table top role-playing games (“TTRPGs”), and push the owner’s deplorable politics into the space, TSR LLC and associates (“NuTSR”) tried to create a rating system. They way he did it was a very funny chapter in the TSR Saga.
Game Rating in the USA
Justin is a yankee who cosplays as a southerner, which is to say that he is an American who seems to only really be aware of systems and politics within the USA. To what degree he is aware of these is highly debatable, but he wanted a career in politics and so it seems intuitive that he’d base a rating system off those in the USA.
As much as fans of various TTRPGs love to talk about the Satanic Panic of the 80s, the real impact on media in the US came from the video games scares in the early 90s. In response to see growing pressure for a legal solution, major players in the video game space formed the Entertainment Software Rating Board (“ESRB”) and committed to having their games rated through it.
The ESRB is a non-profit that relies upon fees for doing the rating to continue to sustain itself, and the expectation is they will maintain consistent standards and retailers will promote these and handle the products appropriately. It is legally recognized in Canada, but there’s no real interference. This is in contrast to places like Australia where a government board issues ratings, and can refuse to classify a product – thus barring it from retail sale or requiring it to be altered in ways that are frequently baffling.
As above, the S in ESRB stands for “software”, so they don’t really do board games etc Thus the TTRPGs space has generally just operated on people being up front about their content and retailers using their own judgment. Remember, most places that sell them also sell things like Pokémon cards so they have a vested interest in not having to deal with angry parents yelling about their child having seen a boob.
The nuTSR solution
Unsurprisingly the approach by nuTSR was to emulate the ESRB’s model, if you can call copy-paste then vandalizing emulating. Quality was not a priority, as showcased by this hilariously janky images for the ratings:1 TSR LLC “The TSR Rating Meter” TSR Hobbies (Wisconsin USA, Archived: 30 May 2023) <https://web.archive.org/web/20230530023350/https://tsr-hobbies.com/tsr-hobbies-rating-meter>
Graphic Design Is My Passion (Yes, he managed to lose the dot in the “i” in one fo them)
Let’s talk about their, now historic, “products”, or at least the ones I have access to. Starting with The Cult of Abaddon (2022) by Vincent “The Evil Dungeon Master” Florio with “input and ideas from” Ernie Gygax (credited as Ernest G. Gygax Jr, a truly baffling representation).3 Vincent Florio The Cult of Abaddon (TSR LLC, Lake Geneva WI, 2022)
It proclaims to be an Old School Renaissance (“OSR”) adventure module published by TSR Hobbies (and “TSR-Hobbies”), suitable for entry level characters. It is one of the few products to few the TSR Rating Meter which specifies it as suitable for ages 10+. 4Vincent Florio The Cult of Abaddon, above n 3, at back cover
As is customary for these kind of products, it doesn’t specify a particular system that it works for – but there is generally an assumption that it’s for Basic Dungeons & Dragons (“BXD&D“), Advanced Dungeons & Dragons (“AD&D“), AD&D Second Edition or some system adapted to replicate this. So you’re not actually saying it’s Dungeons & Dragons (“D&D“) but everyone knows that’s what you mean.
I obtained my copy via Lulu during the brief window when Vincent was selling it as a pdf – making it direct competition with nuTSR’s print only (which never seems to have shippped). So, I guess that makes me one of the foremost scholars on this work, and that’s probably for the best.
While nowhere near as bad a the Star Frontiers: New Genesis “beta”, its extremely amatuer in content and design – reading very much like an early draft by a hobby creator who normally is the only one to read their own work, and assures themselves they’re too genius to need second drafts.
The first paragraph has run on sentences, random use of ampersand (“&”) instead of typing “and”, and random capitalization. It then goes on to explain, with this level of sloppiness and inconsistency, that the title is quite misleading as the party will not have any meaningful interactions with Abaddon or really learn anything meaningful other than they’re bad and doing bad things.
When this was first announced, I noted there it was kind of worrying that they’d decided to use Abaddon, a name from Jewish folklore, in a story about a cult poisoning water supplies, particularly when combined with the less well known “red hand” symbols. Naturally the author denied he was anti-semitic, volunteered his wife was jewish, etc and while I’m personally not convinced but will concede that nothing in the work or his response indicates he was aware of these. Rather he seems just ignorant and too lazy to check anything. Of course, you can be lazy, ignorant and antisemitic so – I encourage you to use your own judgement.
Then it gets worse. Also spoilers ahead, but I sincerely doubt anyone reading this will ever be interested in playing it anyway.
Disclaimer: The unreleased Star Frontiers: New Genesis product written by Justin LaNasa and Dave Johnson is not sanctioned by Wizards of the Coast (“WotC”) or any person involved with the original TSR Inc. It is entirely the product of hate monger grifters with no noteworthy connection to the history of Dungeons & Dragons (“D&D”) and role-playing games in general. The trademark that was registered for it has been cancelled.1 US Trademark #90276506 <https://tsdr.uspto.gov/#caseNumber=90276506&caseType=SERIAL_NO&searchType=statusSearch> and ownership purchased by WotC through the bankruptcy proceedings. The game itself was not listed as an asset, so theoretically still belongs to someone. However it is, in all likelihood, never going to be released beyond the “playtest” versions.
Also, this is will be heavily cited in all matters relating to the product, specifically because Justin LaNasa initiated at least two legal actions against his critics (including a Harmful Digital Communication Act complaint against me)
Content warnings: This is a deplorable product made by deplorable people, to do the discussion justice requires the discussion of slavery, sexism, anti-black racism, white supremacy, Nazi ideologies such as eugenics and truly terribly bio-essentialism.
Before TSR LLC went into bankruptcy, and the Dungeon Hobby Shop Museum closed, thus essentially guaranteed that WotC would prevail in court – it had a product in the works that was baffling on so, so many levels it defies simply summary.
It was a product that got them noticed and invited into communities for one of TSR Inc’s classic but less well known games. It was a game that initially led people to believe they must have obtained all the proper licensing etc.
That game was Star Frontiers: New Genesis, a game which was announced both as a reboot, and as a spiritual successor, and as a sequel, and so, so many things. Initially it was pitched as being completely legitimate – then as a sort of protest product that seemed to go against everything the original stood for.
It was never released, and as the fate of nuTSR becomes both clearer, and darker – it becomes evident that it never will be – all we have to go off is rumours, and court filings. So, let’s have a look at what (allegedly) might have been:
Throughout out the TSR Saga, there have been many reporting on it – doing varying avenues and degree of investigating. One of those was the proprietor of the Tenkar’s Tavern web presence… who we’ll refer to as Tenkar (who is an old D&D character of his, of course).
Background
Tenkar is a long time player of D&D who has a general interest in role-playing games, which he primarily expresses through his website, Tenkar’s Tavern and the connected YouTube Channel. He is also a former Internal Affairs officer with the New York Police Department and a big advocate for OSR. He also (like everyone) injects his politics and his personal opinions in there, but for the most part here’s what you need to know:
Tenkar did a lot of videos covering the various mistruths and questionable claims of the nuTSR crowd, sometimes with accompanying blog posts writing things up and linking to relevant information.
Tenkar has a lot of opinions on old school games styles, often making videos to discuss the idea of playing now vs then, talking about the principles of OSRIC, etc.
Tenkar also made a consistent effort over the years to expose people trying to grift or otherwise exploit the nostalgia for old school gaming. Ken Whitman, for example, has featured frequently and generally in an unflattering manner since at least as far back as October 2014.1 Tenkar A WTF are They Thinking!?! Kickstarter – Castles & Crusades: Blacktooth Ridge (T.V. Pilot) (3 October 2014) <www.tenkarstavern.com>
Tenkar is wary of the pitfalls of commentary, and takes steps to prepare his receipts and evidence in advance – and to always show the material he’s using to substantiate his opinions.
Tenkar’s long involvement with the hobby, conventions and the history of the hobby have made him quite well networked within the niche hobby.
Naturally this did not bode well for Justin LaNasa, the Dungeon Hobby Shop Museum or the nuTSR crowd in general.
During 2022 and 2023 there were numerous disasters engaged in by nuTSR, most of which are pending a final resolution – but the most spectacular and all reaching was the lawsuit of TSR LLC against Wizards of the Coast LLC. Many of these aspects were not easily understood by someone without a background in law or intellectual property.
Prelude
It can be safely assumed that once the intention to use the old TSR Inc trademarks became public, Wizards of the Coast would have instructed legal counsel to write polite, but firm, letters to TSR LLC advising them that they did not have the right to do so. The exact details provided etc are not available to the public, but it is an all but mandatory courtesy in these situations.
This seems to have worked to a certain degree, as the following trademarks were surrendered/abandoned without a fight:
Diagonal TSR (Surrendered commenced 7 September 2021)
From June 2021 to mid January 2022 – nuTSR went into a mission to try to build up credibility as a games company and recover from losing their flagship product as well as the individual they had given control of their social media presence to. Pretty much all of this effort would fall onto the shoulders of “volunteer” Michael Hovermale as Justin focused on talking things up and recruiting terrible people to make terrible products.
I put scare quotes on the volunteer because Justin and… accounts very defensive of Justin have always maintained that Michael was purely a volunteer who never expected to get paid – but as you’ll see he was doing an awful lot of work and putting up with awful lot of shit (including from yours truly) – so I’m inclined to believe this was supposed to be a “volunteer for now and then we’ll talk compensation” type arrangement.
Particularly given some later events involving some accounts called “Mario Real” but… more on that later in our story.
Side note: If this was professional reporting I would have reached out to people for comment, but since I didn’t do it while it was happening and I think there’d be rather massive differences in responses due to personal reasons. (Don & Michael would probably be happy to comment, I’m pretty sure Justin would not) Therefore all this is based on observation and public interactions.
The Official Discord
Before being promoted to head of PR, Michael had been the head moderator at the Discord and had implemented a lot of rules that were in place to try to keep the conversation entirely about games – and not about politics. These, ironically, would have been prohibitive of Justin being a member of the Discord – but Michael didn’t realize that yet.
And I want to stress here, as misguided as it was to try to run a Discord about any role-playing game with no discussion of politics around it in the first place – given that invariably a part of world building in role-playing games is working out the politics, and the implications of your interpretations of those politics. Even something as simple as creating a “good” society means making political statements on what is encouraged and what is encouraged by “good” people.
As briefly covered in the first post, the meltdown in June was pretty dramatic and led to a split up between TSR LLC and Wonderfilled Inc. Since neither Justin LaNasa, nor Stephen Dinehart, can be classified as a reliable narrator and both parties blame each other for the matter – the TSR deep dive on this will be covering everything that was posted under the official TSR brand, since whether it was Dinehart or LaNasa at the keyboard, everything up until that point was under the brand and was consistent with later sentiments.
Everything Dinehart specific that did not bleed directly into the TSR platforms will likely be covered in the GiantLands Saga section.
This post had to be heavily edited due to some Facebook pages changing their URL handle without notice, specifically “TSRHobbiesMuseum” to “DUNGEONHOBBYSHOP”. I’ve now updated them, removed the dead links to things that have been taken down and were never archived and now attached links to screenshots. Anywhere you see a 📸, you can click it for a screenshot of the linked post, for record keeping purposes.
In instances where the screenshots third parties, I’ve pixelated out their faces and/or names to protect their privacy.
Kim
While it looks more or less like any other house, 723 Williams Street, Lake Geneva, Wisconsin has an extraordinary history as the original office for Tactical Studies Rules (TSR), the company founded by Gary Gygax and the original vendor of the now iconic role-playing game Dungeon and Dragons.
However, as TSR grew, Gary Gygax got pushed out and the venture (put a pin in that) was purchased by Wizards of the Coast (headquartered in Seattle, Washington) – the business of role-playing games move away. The history, and the significance of the site stayed present in the memory of many. Enter Scott Griffin, the man with original vision to make a homage to the Dungeon Hobby Shop (inspired by Jayson Elliot’s Gygax Magazine, though the company that published that is now Solarian Games) and the first man stepped on by Justin LaNasa in his quest for glory and fortune through nostalgia in the TTRPG space.
In a pair of interviews on the Tenkar’s TavernYouTube Channel,1Ernie Gygax Call with Scott Griffin re: Dungeon Hobby Shop Museum 6/21 – Sorry I Gygaxed You! Part I, Tenkar’s Tavern, YouTube (22 June 2022) https://www.youtube.com/watch?v=NB5RzpZfxv02Ernie Gygax Phone Call with Scott Griffin re: DHSM – Part 2 – Justin is “Abrasive” & “A Bully”, Tenkar’s Tavern, YouTube (29 June 2022) https://www.youtube.com/watch?v=ljxEo6DJjrU which included recordings of calls with Ernie Gygax, Scott discussed how he had been scoping out the project with some specific intentions of replicating the early environment as much as possible: Incorporating early employees like Ernie Gygax, Jeff Perren (though more realistically his daughter Vicky Perren) and Jeff “Duck” Leason.
Ernie Gygax Call with Scott Griffin re: Dungeon Hobby Shop Museum 6/21 – Sorry I Gygaxed You! Part I, Tenkar’s Tavern, YouTube (22 June 2022) https://www.youtube.com/watch?v=NB5RzpZfxv0
2
Ernie Gygax Phone Call with Scott Griffin re: DHSM – Part 2 – Justin is “Abrasive” & “A Bully”, Tenkar’s Tavern, YouTube (29 June 2022) https://www.youtube.com/watch?v=ljxEo6DJjrU
In June 2021, a Twitter account @tsr_games (archive) was launched to promote TSR LLC, a company registered in Wisconsin in September 2020 for the express purpose of running a tribute to the original Dungeon Hobby Shop at the original address, and making games with the help of old school gaming personalities like Ernie Gygax. The company and associated group (NuTSR) were founded by Justin LaNasa.
By the end of July 2021 the twitter account would be renamed to @wfd_games and representing Wonderfilled Inc, a company registered in Wisconsin by Stephen E Dinehart IV – former CCO then separated from TSR LLC and owner/co-creator of GiantLands. By December 2021, TSR LLC would have lodged a federal lawsuit against Wizards of the Coast over a handful of old trademarks.
The events involved in that are complicated, and convoluted, but the short version of it is a series of bad business decisions, unethical practices and expression of reactionary politics by the personalities above created quagmires of public image, legal problems and unfavourable exposure. Most of the incriminating tweets, videos, etc have seen been deleted or removed from public access so screenshots will be used where archive links are not available. Most of this is being recreated from a Twitter thread that has become incredibly unwieldly over time.
Ignition Point
In June, Ernie Gygax did an interview (no longer available on YouTube) that was reported on EN World by the site owner Morrus. In it, Ernie, amongst other things:
Announced that about he was dissed for being old-fashioned, particularly around ideas like gender identity.
Claimed Lorraine Williams was a corporate raider and that mean she was like native american tribes who would “wipe out another tribe many times take the woman and children and murder off everything else.”
Referred to the people at modern Wizards of the Coast and their supporters lemmings – then announced the problem is “my fighter returns antagonism for antagonism. So that’s where we start getting into some difficulties and I’m having to throw a protection from evil up.”
For obvious reasons, this raised a lot of concerns among the modern audiences and required TSR LLC to wade in on and seek support. This was, initially done primarily by Stephen Dinehart who attempted to simply to deny anything happened and then – through his GiantLands Twitter account (replying to a tweet to TSR’s Twitter) launched the tweet that escalated things to flashpoint.
The tweet that set the garbage pile ablaze
The lit fuze
An apology by Ernie was issued, but at this point the situation became polarized – with the vast majority of the old school gaming (including Luke Gygax) being alarmed and opposed to all of this, sceptical of the validity of this claim of being the old company reborn and unimpressed with the responses; and reactionaries from groups like ComicsGate rushing in to defend TSR LLC, seeing it as a new battlefield where they could claim victory and dominance over shared nostalgia.
Rohan Kumar Pall, aka Warcampaign, posting a video on Comisgate claiming people asking for accountability on Ernie’s interview were “lying” about him.
