Wonderfilled Inc – A gentleman with opinions

GiantLands – The road to finishing a “finished” RPG

So, having burned countless bridges and decided that he no longer needed to partner with TSR LLC to publish his game that he previously couldn’t publish – Dinehart had a whole bunch of issues to deal with:

A bunch of people had pre-ordered to support the nuTSR group – so were not happy about the money going elsewhere; and
A bunch of them were reactionaries who were angry as fuck to find Dinehart supported the notion of being non-binary (in a way that he finds interesting and approves of, only); and
It was now, according to the Kickstarter, 15 months overdue; and
According to the same Kickstarter, the product was ready to print in June 2020 (twelve months prior); and
According to writer James M. Ward, his part was late 2019;¹ and
It was also “Almost there” according to the Kickstarter in December 2020 (six months prior); and
One of the key flaws of the Kickstarter was that it promised a maximum of 100 1st Edition boxes only – which was never going to be profitable or something you could launch a theme park off; and
It was only available in hard copy, which meant that if you wanted to order it to say… New Zealand, it’d more than double the considerable cost of $79.99;² and
While the project web site and credits of the books that were eventually released boast a huge team of titans, if we consider the people doing the actual work and being part of Wonderfilled Inc… the team considered entirely of Dinehart. (Mandatory side note: Jeff Dee has requested he not be associated with the project, explaining it was artwork-only and work for hire,³ if you think Dinehart is going to respect this – you’re in for a lot of disappointment).

It was not an ideal situation – particularly given that Dinehart had no clout in the TTRPG industry before he started this fiasco, and somehow managed to have even less at this point and he is… not the best at diligent attention to detail, as demonstrated by the first version of the transfer from TSR Games to Wonderfilled Games site showcased.⁴ ⁵

A screenshot of a mobile device showing the "tsr.games" url.
It is for WFD, "Wonderfiled, Inc" (yes, one L).

A screenshot of the bottom of a page in mobile display. "Creating new Experiences"
"We're producing good old fashioned TSR TTRPG products with a new take. Our role-playing games GiantLands in just the beginning!"
At the bottom is "Add Wonderfilled, Inc. to Home screen"

He also seemed to keep the TSR shirts on his online store for an awkward amount of time.⁶

1
James M. Ward, 2 October 2021, Facebook https://www.facebook.com/james.m.ward.7/posts/pfbid035DPDVGNb76bSF7bnDzb3DMAjX5JBTeTpMi1oogABop2bQZZ1pZ6qXAGTGNxiiXUEl?comment_id=4335357853215823&reply_comment_id=4335363659881909&cft[0]=AZXobOYNBDuofMWcszevsM5lvfcERikty_bsRikPxpgAMKnTNlTi3WGFJOD-feRF30M3JpdZXjElKZkghZtX5L44dRtxWCdEELnJ9S2LadAsDf_uerQj6eBiVhGRLyQK7WVuaTQ4SBtMNLP8BFaMaXpP&tn=R]-R
2
My Twitter, 16 July 2021 https://twitter.com/wincenworks/status/1415946235509305348
3
David Flor, 29 September 2021 https://twitter.com/BrainClouds/status/1442852326168010758
4
My Twitter, 8 July 2021 https://twitter.com/wincenworks/status/1412872199174643714
5
My Twitter, 8 July 2021 https://twitter.com/wincenworks/status/1413027319589924873
6
My Twitter, 8 July 2021, https://twitter.com/wincenworks/status/1413074953193213963

GiantLands – Leaving NuTSR

As covered earlier, while the overall reputation of Justin LaNasa, months of barely contained reactionary non-sense and unprofessionalism built the pyre for TSR LLC (LaNasa)’s reputation, and Ernie Gygax’s interview was the match that started it – Dinehart using his GiantLands account to call a trans woman disgusting was the accelerant that turned it into a bright blaze and caught the attention of the wider world.

The actions of TSR at the time are already documented, but the absurdity of Dinehart on his own account and the GiantLands account warrants its own entry – particularly given the many loft claims he regularly makes about himself. At the time, he was doing his absolute best to look incredibly important and a man of many, many important titles.¹

It’s kind of amazing a guy who’s so busy and so important has time to tweet…

With credentials like that, you’d expect some sort of display of some professionalism… I mean… obviously not project management given how GiantLands had gone – but maybe something else like say marketing and communication? Well, I invite you to read his pinned tweet after he posted the “TTRPGs are the original safe space” nonsense.

A screenshot of a tweet of a Pinned tweet by Dinehart (@SEDart4): "When I say "safe space" I mean it. As a sufferer of PTSD & a survivor of various forms of abuse & assault, games, TTRPG has & always be safe spaces for me. That's why I made GiantLands. I know there are kids of all ages, like I was, that also need a safe place to simply BE." 26 June 2021. — Reminder this came up because he told a young trans woman she was disgusting. Also he’s tweeting this like Minecraft doesn’t exist now.

This is particularly telling because, contrary to what he claimed – people had in fact been telling him in detail why they disagreed with his claim. The issues of nightmare DMs who abused trust, the largely exclusionary history of the hobby, the presence of weird reactionaries in the hobby space, etc. His response to this was to dismiss this as “woke” and tell others not to be “woke” but “awake” because “it’s a lifelong journey” before promoting a “before of fake woke” posted by a fellow NFT enthusiast.²

1
My Twitter (25 June 2021) https://twitter.com/wincenworks/status/1408342703394361346
2
My Twitter (28 June 2021) https://twitter.com/wincenworks/status/1409233749137522688

GiantLands – The Beginning

While the events crucial to bringing GiantLands to the TTRPG community’s attention in an extremely negative manner occurred in June 2021, the actual origin of the project is more unclear – what is clear is that from the beginning it was built on a shaky foundation that foreshadowed disaster.

Primordial Ooze

Dinehart has shifted multiple times on whether GiantLands was his own Gamma World homebrew that he GM’d as a kid or was the premise for an isometric strategy game (like X-Com) he tinkered with during film school.¹ Regardless of the true genesis of it, there are a number of factors that remain consistent about it:

It is his, property of Stephen Erin Dinehart IV, and NOBODY ELSE. He will in fact, regularly refer to as “my GiantLands” in posts on his personal Twitter even though there is no other relevant GiantLands product it could be compared to.
It is inspired by Gamma World. A setting very much a product of its time.²
It has been reworked in his imagination many, many times – frequently he will state that his original vision was in the “3rd Age” but also kind of indicate that it doesn’t matter because the “5th Age” takes place after a cataclysm that resets everything anyway.
The cataclysm was caused by the mother spirit of the Earth in revenge for the abuse she has endured at the hands of humanity – thus killed all of humanity (they grow back again… somehow).³
There are no “Classes”, only “Professions” (which operate as classes).
There are no “Races” because Stephen doesn’t believe in race, and regularly makes bizarre statements about this – instead their are Species and Sub-Species (which is probably how one would more accurately describe “races” in the vast majority of RPGs).⁴
Gender expression is “open”. (Confused? Yeah it’s weird, and covered later on.)⁵
It leans into Native American mythology rather than European, but not any specific group.

For those with experience dealing with creative projects, you can probably already sense one of the core problems – this is Dinehart’s “one big idea” that he will not be convinced is not supremely genius, and has overworked and redeveloped it so many times that he cannot keep it straight in his own head – let alone spec it out for a team to work on.

1
Twitter (25 June 2021) https://twitter.com/wincenworks/status/1419043661015257088
2
RIP Kimber Eastland (10 Feb 2020) https://www.kickstarter.com/projects/dinehart/giantlands-limited-edition-boxed-set/posts/2751900
3
My Twitter (22 July 2021) https://twitter.com/wincenworks/status/1418128086059552768
4
GiantLands Episode 5: Species (24 March 2020) & Gender http://amusementsparks.blubrry.com/2020/03/24/giantlands5/
5
GiantLands Episode 5: Species & Gender (24 March 2020) http://amusementsparks.blubrry.com/2020/03/24/giantlands5/

The TSR & Wonderfilled/GiantLands Saga – Introduction

In June 2021, a Twitter account @tsr_games (archive) was launched to promote TSR LLC, a company registered in Wisconsin in September 2020 for the express purpose of running a tribute to the original Dungeon Hobby Shop at the original address, and making games with the help of old school gaming personalities like Ernie Gygax. The company and associated group (NuTSR) were founded by Justin LaNasa.

By the end of July 2021 the twitter account would be renamed to @wfd_games and representing Wonderfilled Inc, a company registered in Wisconsin by Stephen E Dinehart IV – former CCO then separated from TSR LLC and owner/co-creator of GiantLands. By December 2021, TSR LLC would have lodged a federal lawsuit against Wizards of the Coast over a handful of old trademarks.

The events involved in that are complicated, and convoluted, but the short version of it is a series of bad business decisions, unethical practices and expression of reactionary politics by the personalities above created quagmires of public image, legal problems and unfavourable exposure. Most of the incriminating tweets, videos, etc have seen been deleted or removed from public access so screenshots will be used where archive links are not available. Most of this is being recreated from a Twitter thread that has become incredibly unwieldly over time.

Ignition Point

In June, Ernie Gygax did an interview (no longer available on YouTube) that was reported on EN World by the site owner Morrus. In it, Ernie, amongst other things:

Announced that about he was dissed for being old-fashioned, particularly around ideas like gender identity.
Claimed Lorraine Williams was a corporate raider and that mean she was like native american tribes who would “wipe out another tribe many times take the woman and children and murder off everything else.”
Referred to the people at modern Wizards of the Coast and their supporters lemmings – then announced the problem is “my fighter returns antagonism for antagonism. So that’s where we start getting into some difficulties and I’m having to throw a protection from evil up.”

For obvious reasons, this raised a lot of concerns among the modern audiences and required TSR LLC to wade in on and seek support. This was, initially done primarily by Stephen Dinehart who attempted to simply to deny anything happened and then – through his GiantLands Twitter account (replying to a tweet to TSR’s Twitter) launched the tweet that escalated things to flashpoint.

A screenshot of the original exchange between Meg (@MegTheSorceress) and GiantLands (@GiantLands) where she asks them to confirm if they agree trans identities are valid, and stop evading the question, and GiantLands replied with "You are disgusting" — The tweet that set the garbage pile ablaze

The lit fuze

An apology by Ernie was issued, but at this point the situation became polarized – with the vast majority of the old school gaming (including Luke Gygax) being alarmed and opposed to all of this, sceptical of the validity of this claim of being the old company reborn and unimpressed with the responses; and reactionaries from groups like ComicsGate rushing in to defend TSR LLC, seeing it as a new battlefield where they could claim victory and dominance over shared nostalgia.